Use consistent figures from platforms, analytics, CRM and finance records.
FREE DIGITAL MARKETING TOOLS
Make better growth decisions with clear numbers.
Calculate returns, forecast leads, identify wasted spend and plan stronger campaigns. Every formula is visible and every tool works without an account.
Explore all 57 tools ↓LIVE PLANNING PREVIEW250 estimated leads
Adjust the inputs to test a simple traffic-to-lead scenario.
START WITH THE PROBLEM
Find the right tool for your current challenge.
Start with the numbers that guide budget decisions.
Core Calculators
SEO ROI Calculator
Estimate organic search revenue, profit and return.
Open tool ↗Core CalculatorsGoogle Ads ROAS Calculator
Calculate return on ad spend from paid search.
Open tool ↗Core CalculatorsMeta Ads Cost Per Lead Calculator
Measure the cost of each Meta Ads lead.
Open tool ↗Core CalculatorsConversion Rate Calculator
Calculate the percentage of visitors who convert.
Open tool ↗Core Calculators
These calculations connect marketing activity with revenue, cost and customer acquisition. They help leadership compare channels using commercial outcomes instead of clicks alone.
SEO ROI Calculator
Estimate organic search revenue, profit and return.
Use free tool ↗Google Ads ROAS Calculator
Calculate return on ad spend from paid search.
Use free tool ↗Meta Ads Cost Per Lead Calculator
Measure the cost of each Meta Ads lead.
Use free tool ↗Conversion Rate Calculator
Calculate the percentage of visitors who convert.
Use free tool ↗Customer Acquisition Cost Calculator
Measure the total cost required to acquire one customer.
Use free tool ↗Marketing ROI Calculator
Compare marketing profit with total marketing investment.
Use free tool ↗Cost Per Lead Calculator
Calculate lead acquisition cost for any channel.
Use free tool ↗Lead to Customer Conversion Calculator
Measure how many leads become customers.
Use free tool ↗Break Even ROAS Calculator
Find the minimum ROAS required before advertising is profitable.
Use free tool ↗Website Traffic to Leads Calculator
Estimate leads generated from website sessions.
Use free tool ↗SEO Planning
SEO planning becomes more useful when search demand, click potential, conversion value and technical signals are reviewed together. This tool turns one part of that decision into a repeatable check.
SEO Investment Planner
Plan an SEO budget from revenue and investment targets.
Use free tool ↗Keyword Value Calculator
Estimate the monthly commercial value of a keyword.
Use free tool ↗Organic Traffic Value Calculator
Estimate the paid media equivalent value of organic clicks.
Use free tool ↗SEO Lead Forecast Calculator
Forecast leads from search visibility and conversion assumptions.
Use free tool ↗Title Tag Length Checker
Check title length and preview how it may appear in search.
Use free tool ↗Meta Description Length Checker
Check description length and improve search-result readability.
Use free tool ↗SERP Snippet Preview Tool
Preview a title, URL and description before publishing.
Use free tool ↗Keyword Intent Classifier
Classify a keyword by common informational, commercial or transactional signals.
Use free tool ↗Internal Link Anchor Generator
Create descriptive anchor suggestions from a target topic.
Use free tool ↗SEO Content Brief Generator
Create a practical on-page brief from a target keyword and audience.
Use free tool ↗Robots.txt Checker
Review pasted robots.txt directives for common blocking risks.
Use free tool ↗Sitemap URL Checker
Review pasted sitemap XML for URL count and basic structure.
Use free tool ↗Canonical Tag Checker
Review a pasted canonical tag or page HTML.
Use free tool ↗Schema Markup Generator
Generate basic JSON-LD for a service or article page.
Use free tool ↗Redirect Mapping Template
Create a clean source-to-destination redirect row.
Use free tool ↗Paid Advertising
Paid advertising decisions depend on the relationship between budget, clicks, conversion quality and customer value. This tool helps reveal the number that should guide the next campaign decision.
Google Ads Budget Calculator
Estimate budget from lead goals, conversion rate and CPC.
Use free tool ↗PPC Lead Forecast Calculator
Forecast paid search clicks and leads from available budget.
Use free tool ↗Target CPA Calculator
Set a maximum acquisition cost from customer value and margin.
Use free tool ↗Target ROAS Calculator
Calculate the ROAS needed to protect a target profit margin.
Use free tool ↗CPC Calculator
Calculate average cost per advertising click.
Use free tool ↗Click Through Rate Calculator
Measure the percentage of impressions that produced a click.
Use free tool ↗Impression Share Opportunity Calculator
Estimate additional impressions available at a higher share.
Use free tool ↗Wasted Ad Spend Calculator
Estimate budget lost to irrelevant or non-converting clicks.
Use free tool ↗Meta Ads Budget Calculator
Estimate a Meta Ads budget from lead goals and expected CPL.
Use free tool ↗Facebook Ads ROAS Calculator
Calculate revenue returned for every unit spent on Facebook Ads.
Use free tool ↗Lead Form Profitability Calculator
Estimate profit after lead cost and sales conversion.
Use free tool ↗Retargeting Budget Calculator
Estimate spend required to reach a retargeting audience.
Use free tool ↗Conversion and Ecommerce
Conversion work improves the value created by traffic already reaching a website or store. This tool measures one part of the journey from visit to enquiry, order or customer revenue.
Ecommerce Conversion Calculator
Calculate the percentage of ecommerce visits that become orders.
Use free tool ↗Average Order Value Calculator
Calculate average revenue generated per order.
Use free tool ↗Customer Lifetime Value Calculator
Estimate customer value from purchase value, frequency and lifespan.
Use free tool ↗Cart Abandonment Cost Calculator
Estimate revenue left in abandoned shopping carts.
Use free tool ↗Revenue Per Visitor Calculator
Measure revenue generated by each website visitor.
Use free tool ↗Landing Page Lead Calculator
Forecast landing page leads from traffic and conversion rate.
Use free tool ↗Conversion Uplift Forecast
Estimate additional conversions and revenue from a higher conversion rate.
Use free tool ↗Form Abandonment Cost Calculator
Estimate opportunity lost when users start but do not submit a form.
Use free tool ↗A/B Test Sample Size Calculator
Estimate a practical sample requirement for a conversion experiment.
Use free tool ↗A/B Test Revenue Impact Calculator
Estimate revenue difference between control and test conversion rates.
Use free tool ↗Analytics and Reporting
Useful reporting connects channel activity with leads, opportunities and revenue. This tool supports a clearer measurement plan without replacing a complete analytics audit.
Campaign Profitability Calculator
Calculate campaign profit and profit margin.
Use free tool ↗Multi-Channel ROI Calculator
Compare the combined return from SEO, paid search and paid social.
Use free tool ↗Lead Source Comparison Tool
Compare two lead sources using cost and qualified leads.
Use free tool ↗Attribution Model Comparison Tool
Compare first-touch and last-touch channel credit.
Use free tool ↗Marketing KPI Benchmark Tool
Compare an actual KPI with an internal target.
Use free tool ↗GA4 Event Planning Template
Create a practical GA4 event naming plan.
Use free tool ↗UTM Campaign Builder
Build a consistent campaign URL for analytics reporting.
Use free tool ↗Marketing Dashboard Planner
Create a focused dashboard outline from a commercial goal.
Use free tool ↗Funnel Leakage Calculator
Find the largest loss between visitors, leads, opportunities and customers.
Use free tool ↗Pipeline Value Calculator
Estimate weighted pipeline value from opportunities and close probability.
Use free tool ↗HOW THE TOOLS WORK
From input to practical decision.
See the formula, result and assumptions without a hidden scoring system.
Change one input at a time to identify the most sensitive constraint.
Connect the result with the service that can improve the underlying issue.
TOOLS REVEAL THE GAP
Request a marketing audit ↗A focused strategy closes it.
Use the library to understand performance, then request an audit when you need a clear execution plan.