SEO strategy and execution
Technical SEO, content architecture, on-page optimisation, local SEO and authority building aligned with commercial search demand.

I help businesses connect SEO, Google Ads, Meta Ads, conversion experience and analytics so every channel supports qualified leads and measurable growth.
I work at the point where search visibility, paid acquisition, landing-page experience and revenue measurement meet. That connected view helps identify whether growth is being limited by demand, traffic quality, conversion friction or unreliable tracking.
My work begins with the commercial outcome. Before changing campaigns or pages, I look at the customer journey, the available evidence and the decision the business needs to make next.
You work directly with the person reviewing the data, shaping the strategy and checking implementation. There are no account-management layers between the recommendation and the work.
Each capability can solve a focused problem. The strongest results come when search, advertising, conversion and measurement support the same customer journey.
Technical SEO, content architecture, on-page optimisation, local SEO and authority building aligned with commercial search demand.
Search, Shopping, Performance Max and remarketing campaigns structured around qualified demand and useful conversion signals.
Audience strategy, creative testing, lead generation, ecommerce acquisition and retargeting connected with follow-up.
Message clarity, page structure, trust, forms and testing designed to turn existing traffic into more qualified actions.
Tracking foundations, dashboards and CRM-connected reporting that reveal which work contributes to leads and revenue.
Channel priorities, competitive evidence, customer journeys and 90-day roadmaps focused on the highest-value constraint.
Clarify the customer, economics, sales process, current evidence and commercial outcome.
Review search, campaigns, pages, tracking and CRM signals as one connected journey.
Rank opportunities by impact, confidence, effort and measurement readiness.
Move the highest-value work live, check quality and use performance to guide the next decision.
You speak with the strategist doing the work, not an account-management layer.
Reporting explains what changed, why it matters and what should happen next.
Recommendations are written for action, with scope, sequence and ownership made clear.
Results are shown with context. No guaranteed outcomes and no claims beyond the available evidence.