Glossary/SEO
SEO GLOSSARYUnderstand seo without the jargon.
Organic search concepts covering relevance, authority, intent and sustainable visibility. Each definition includes a clear meaning, practical example and a relevant next step.
10 essential seo terms.
Use this collection when reading reports, planning campaigns or reviewing work with a specialist. Every page is written around practical decisions rather than abstract terminology.
What Is SEO?
Search engine optimization is the practice of improving a website so relevant people can discover it through unpaid search results.
What Is Search Intent?
Search intent is the purpose behind a query, such as learning, comparing options, finding a brand or taking action.
What Is Keyword Research?
Keyword research is the process of finding and evaluating the language people use when they search for information, products or services.
What Is Long-Tail Keyword?
A long-tail keyword is a specific search phrase with a narrower meaning and often stronger intent than a broad topic.
What Is Backlink?
A backlink is a link from another website to a page on your website.
What Is Internal Linking?
Internal linking connects pages on the same website to guide readers and help search engines understand relationships.
What Is Anchor Text?
Anchor text is the visible, clickable wording used in a hyperlink.
What Is Keyword Cannibalization?
Keyword cannibalization occurs when multiple pages compete for the same search need without a clear reason for each page to exist.
What Is Topical Authority?
Topical authority describes the depth, consistency and credibility a website demonstrates across a connected subject area.
What Is Organic Traffic?
Organic traffic is the visits a website receives from unpaid search listings.
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