Glossary/Ecommerce Marketing
ECOMMERCE MARKETING GLOSSARYUnderstand ecommerce marketing without the jargon.
Acquisition, merchandising and profitability concepts for online stores. Each definition includes a clear meaning, practical example and a relevant next step.
10 essential ecommerce marketing terms.
Use this collection when reading reports, planning campaigns or reviewing work with a specialist. Every page is written around practical decisions rather than abstract terminology.
What Is Ecommerce Marketing?
Ecommerce marketing promotes an online store and its products across acquisition, conversion and retention channels.
What Is Product Detail Page?
A product detail page presents the information and actions needed to evaluate a specific product.
What Is Product Listing Page?
A product listing page organizes multiple products within a category, collection or search result.
What Is Shopping Ads?
Shopping ads use product-feed information to promote items with details such as image, title and price.
What Is Merchant Center?
Google Merchant Center is the platform used to manage product and business data for eligible Google shopping experiences.
What Is Cart Abandonment?
Cart abandonment occurs when a shopper adds an item to a cart but leaves before completing the purchase.
What Is Average Order Value?
Average order value is total order revenue divided by the number of orders in a period.
What Is Return on Ad Spend?
Return on ad spend compares attributed advertising revenue with advertising cost.
What Is Customer Retention Rate?
Customer retention rate measures the share of customers retained across a defined period after accounting for new customers.
What Is Product Feed?
A product feed is a structured source containing attributes used by shopping platforms and other commerce channels.
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