Glossary/CRO & UX
CRO & UX GLOSSARYUnderstand cro & ux without the jargon.
Conversion and user experience concepts that turn more visits into useful business actions. Each definition includes a clear meaning, practical example and a relevant next step.
10 essential cro & ux terms.
Use this collection when reading reports, planning campaigns or reviewing work with a specialist. Every page is written around practical decisions rather than abstract terminology.
What Is Conversion Rate Optimization?
Conversion rate optimization improves the percentage and quality of visitors who complete a meaningful action.
What Is Conversion Rate?
Conversion rate is the percentage of eligible visits or users that complete a defined action.
What Is Call to Action?
A call to action is a prompt that tells a person what useful step to take next.
What Is Landing Page?
A landing page is the page where a visitor first arrives, often designed around a specific campaign or search need.
What Is A/B Testing?
A/B testing compares two controlled variations to estimate which performs better against a defined metric.
What Is Heatmap?
A heatmap visualizes aggregated interaction data such as clicks, taps or scroll depth.
What Is Form Abandonment?
Form abandonment occurs when someone starts a form but leaves before completing it.
What Is Social Proof?
Social proof is evidence that credible people or organizations have used, trusted or benefited from an offer.
What Is User Experience?
User experience describes how useful, understandable and comfortable a person finds an interaction with a product or website.
What Is Above the Fold?
Above the fold refers to the content visible before a visitor scrolls on a particular screen.
Need help with cro & ux?
See the complete methodology, scope and commercial outcomes for this service.